We define viral as the maximization of earned media, so we run ad campaigns that drive the most social engagement per ad buy. Our audience targeting finds brand
But what qualifies a video as viral? Is there a certain number of views, shares, comments or news stories written a video has to earn before it can earn the viral label? The answer is honestly no. It is almost like the famous Supreme Court ruling from 1964, you'll simply know a viral video "When you see it."
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what qualifies a video as viral
